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Book review

Merchants of Deception
by Eric Scheibeler

Merchants of DeceptionThis book will change your life. Well, maybe not change it, but it might make you think before throwing it away. Eric Scheibeler was a big pin in Amway and this book documents the way he and his wife were drawn into the cult by false promises, lies and psychological tricks – the same tactics used by all cults to gain control over members. He saw the deceit, the hypocrisy and the obsession with money as an end in itself from within the small circle of people allowed to be exposed to the truth. When he saw the truth it revolted him and he realised that anyone with a conscience and with a sense of morality could not remain inside this corrupt environment. My own direct experience with executives of Amway showed me that the company would lie to protect criminals in its ranks.

Someone who was showing me the plan once told me that there had never been anything like the system in the history of marketing. When I pointed out that the illegal drug industry was a multi-level marketing scheme where the people at the bottom recruited others to pay for their own supplies and the people at the top got all the money, lived like kings and had absolute contempt for those below them in the network the Amway scout listened politely and then resumed his spiel. He either didn't care or didn't want to know. Probably both. The difference between Amway and the Mob is that the Mob don't pretend to be in an honest business.

You could originally only get Eric's book from his web site, but that site is now closed. You can download the book here. I recommend that you go there, download it, get a bucket ready to catch the vomit, and then read about the way that the fortunes of people like Richard de Vos, Jay Van Andel, Dexter Yager and other big-time crooks were made by offering dreams which they knew could never be fulfilled.

(See some experience I had with Amway executives here.)


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